Q: How long have you been involved in the beauty industry, and how did your career journey begin?

A: We’ve both been in the beauty industry for 18 years. My wife and co-founder Joelle started her career in Colleyville before moving to Dallas, where she honed her craft for over 15 years before we transitioned to Rockwall. My path was a bit different—I found hairstyling as a creative outlet after leaving the military. It became a lifeline during a difficult time in my life, and over the years, it’s grown into a passion and career that I deeply love.

Q: How long has your salon been in business?

A: Yoke Salon officially opened on March 1st 2024, and while we’re a relatively young business, we’ve been growing and learning every step of the way.

Q: What is the story behind your salon’s name? Does it have any special meaning or story?

A: The name “Yoke” comes from a powerful metaphor in scripture, where a yoke was used to pair oxen together to pull a plow. The older, experienced ox would guide the younger one, teaching it how to move in unison. This symbolizes the importance of patience, mentorship, and working together as a team. For us, it’s a constant reminder to slow down, remain grounded, and embrace the journey, no matter how challenging it may seem.

Q: If you had to describe your salon in three words, what would they be and why?

A: EJ: Father, Son, Holy Spirit. Our faith has been a cornerstone of our journey, providing peace and guidance through the ups and downs of running a business.

Joelle: Favor, Blessing, Hard Work. These words reflect the incredible support we’ve received from our community, the blessings we’ve experienced, and the effort we’ve poured into building our dream.

Q: What is one Milbon product you can't live without, and why?

A: The Dry Texturizing Spray 4 is a must-have for finishing every client—it adds hold, shine, manageability, and thickness to fine hair, while also holding curls perfectly. The Signature Line Professional Treatments are incredible for overall hair health. Lastly, the Matte Texturizing Paste 8 from the Creative Style Collection is my favorite for men’s haircuts and short, textured styles. It’s easy to work into the hair, gives amazing texture, and provides a matte finish that’s unique and effective

Q: What do you love about Milbon?

A: Beyond the exceptional quality of their products, we admire Milbon’s culture of honor and care. Their dedication to supporting stylists and salon owners is evident in everything they do, from their mission to the relationships they build. Their focus on transforming hair from the inside out and creating a truly luxurious experience is unparalleled.

Q: Why did you decide to become a Milbon Concept Salon?

A: We wanted to elevate our offerings and do something different. After trying Milbon’s Sophistone, we were blown away by the results. It reignited our excitement for the craft and inspired us to fully commit to becoming a Milbon Concept Salon. We’re thrilled to be part of their journey and community.

Q: Which Milbon products are the stylists’ favorites in your salon?

A: The Thickening Mist 4, Strong Hold Hairspray 7, and Indulging Hydration Primer are absolute favorites among our stylists. The Indulging Hydration Primer, in particular, is a crowd-pleaser and flies off our shelves.

Q: Which SOPHISTONE shades or products are the stylist favorites in your salon?

A: The New Sophistone Demi Color Copper C(/4) shades and Copper Copper CC(Copper Copper /44) shade and the new Permanent Color Blue B(/1) shades and Blue Blue BB (/11) shades are definite standouts. These shades have been a hit with our stylists, and they love working with their versatility and vibrancy.

Q: Which Milbon products are the guests’ favorites at your salon?

A: Our clients absolutely love the Smoothing Shampoo and Treatment, as well as the Thickening Mist 4. The Indulging Hydrating Primer from the Gold Line is another top pick—it’s a game-changer for many of our clients!