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STATION ROW

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MEET THE OWNER

Matthew Carlson
Stylists / Owner

What is your favorite part about being a stylist (or salon owner)?

A: It might be cliché, but I am in this industry to make people happy. I want everyone to feel their best. Whether I am doing their hair for a special occasion or getting to see my regulars for their weekly blowdries, I love knowing that I get to make someone smile or feel like their best selves.

Q: How long has your salon been in business?

A: I opened Station Row 13 years ago in Newton Highlands. Over that time, Station Row has become a gathering point for our community. I feel very privileged to watch how our clientele has expanded through friends referring their friends or family bringing their loved ones to meet their new stylist.

Q: How long has your salon been in business?

A: Capital Salon and Suites has been open since October of 2021, making this our fourth year in business.

Q: How long has your salon been in business?

A: I started as a professional in the industry on Newbury Street 30 years ago, but my love of hair goes back much further. Even as a kid, I loved braiding and styling hair. I grew up with horses and I was obsessed with brushing, grooming, and braiding their manes and tails. That passion for styling and design never left me and I’ve been working with hair ever since.

Q: If you had to describe your salon in three words?

A: Station Row is warm, attentive, and dependable. We deliver beautiful hair by listening to our clients wants and utilizing Milbon’s products to help create the perfect personalized style for all.

Q: What is one Milbon product you can't live without, and why?

A: I use the Heat Repair Mist on practically all of my blowdries. On top of keeping the hair silky and soft, I love the simplicity of a heat protectant spray designed for wet hair. It keeps my clients’ hair healthy, strong, and refreshed between appointments.

Q: How long has your salon been in business?

A: I started as a professional in the industry on Newbury Street 30 years ago, but my love of hair goes back much further. Even as a kid, I loved braiding and styling hair. I grew up with horses and I was obsessed with brushing, grooming, and braiding their manes and tails. That passion for styling and design never left me and I’ve been working with hair ever since.

MILBON AT STATION ROW

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MILBON IN THE SALON

Q: Why did your salon decide to carry Milbon products?

A: The salon bounced between product lines for a while, but there is nothing on the market that is as backed by science and technology as Milbon. After bringing in some of the shampoos and treatments from the Gold Line, I was hooked.

Q: What do you love about Milbon?

A: I love how the products make hair feel. From application to finish, the Milbon products keep the hair feeling strong and healthy. And I love when my clients come back raving about how well the products work for them at home.

Q: Why did you decide to become a Milbon Concept Salon?

A: I appreciate how gracious Milbon is with their investment back into our salon. On top of the financial incentive to sell the product, Milbon offers so much reciprocity in terms of education, product knowledge, and problem solving for my stylists.

Q: Which Milbon products are the stylists’ favorites in your salon?

A: Our stylists swear by the Monochromatic Froth Blowout Foam. The foam is so lightweight in the hair and helps build volume in all textures and densities.

Q: What would you say to other salons interested in becoming a concept salon?

A: You have nothing to lose. On top of the benefits of carrying and selling clients high quality products, you gain the benefit of fiscal rewards and continued education. Your stylists will thank you and your clients will appreciate the luxurious care Milbon can offer.

Q: Which Milbon products are the guest favorites at your salon?

A: Our clients love mixing and matching products, but the Illuminating Glow shampoo and treatment are always a fan favorite. As more clients move toward wearing their hair natural and curly, the Curl Control Cream and the Wave Defining Cream have become new staples in many of our clients’ routines. And everyone swears by the Dry Texturing spray for the perfect finish!

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Station Row Salon
41 Lincoln St, Newton, MA 02461
@stationrow
https://www.stationrow.com/

Salon Bio
Located in Newton Highlands, Station Row Salon has been servicing the Greater Boston area for the last 13 years. Guided by salon owner Matthew Carlson, the salon works to offer every client a custom look that accentuates their natural beauty and helps everyone feel like their best selves. Station Row offers a wide range of services including haircuts, color services, and more. Our extension line “SILKS” can help any client achieve the hairstyle of their dreams.

Salon Philosophy
Our philosophy is straightforward - we listen and we care. Our stylists are attentive and receptive to working with all our clients to create beautiful hair that meets our clients’ wants and needs. Station Row fosters an environment of warm connection between both client and stylist and between staff. By functioning and working as a team, we assure that everyone leaves feeling a little more like their happiest self.